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The most important strategies to advertise or promote a website that sells digital products.

1. Search Engine Optimization (SEO): Improve your website’s ranking on search engines. Service: Moz
2. Content Marketing: Share useful content that helps your audience. Service: HubSpot
3. Social Media Marketing: Promote your products on social media platforms. Service: Hootsuite
4. Pay-Per-Click (PPC) Advertising: Buy visits to your site. Service: Google Ads
5. Email Marketing: Send promotional emails to your subscribers. Service: Mailchimp
6. Influencer Marketing: Collaborate with influencers in your niche. Service: AspireIQ
7. Affiliate Marketing: Let others sell your products for a commission. Service: ShareASale
8. Guest Posting: Write posts for other blogs to get backlinks. Service: GuestPost.com
9. Webinars: Host online workshops to promote your products. Service: Zoom
10. Podcasting: Start a podcast to reach a new audience. Service: Anchor
11. YouTube Marketing: Create videos to promote your products. Service: YouTube
12. Instagram Ads: Promote your products on Instagram. Service: Instagram for Business
13. Facebook Ads: Use Facebook’s ad platform to reach your target audience. Service: Facebook Ads
14. LinkedIn Ads: Reach professionals with LinkedIn advertising. Service: LinkedIn Marketing Solutions
15. Twitter Ads: Promote your products to Twitter users. Service: Twitter Ads
16. Reddit Ads: Reach the Reddit community with ads. Service: Reddit Advertising
17. TikTok Ads: Reach younger audiences with TikTok ads. Service: TikTok for Business
18. Pinterest Ads: Promote your products to Pinterest users. Service: Pinterest Business
19. Snapchat Ads: Reach Snapchat’s users with ads. Service: Snapchat for Business
20. Online Forums: Engage in relevant forums to promote your products. Service: Reddit
21. Content Syndication: Republish your content on other websites. Service: Taboola
22. Sponsored Content: Pay for your content to be featured on other websites. Service: Outbrain
23. Direct Mail: Send physical mail to potential customers. Service: SendinBlue
24. Public Relations (PR): Get media coverage for your products. Service: Cision
25. Radio Advertising: Advertise on local or internet radio. Service: iHeartMedia
26. TV Advertising: Create commercials for your products. Service: Comcast Spotlight
27. Google Shopping Ads: Display your products in Google’s shopping tab. Service: Google Ads
28. Amazon Ads: Advertise on the world’s largest ecommerce platform. Service: Amazon Advertising
29. Bing Ads: Reach users of Microsoft’s search engine. Service: Microsoft Advertising
30. Quora Ads: Reach the Quora community with ads. Service: Quora for Business
31. Influencer Marketing Platforms: Connect with influencers to promote your products. Service: Upfluence
32. Mobile App Ads: Advertise on mobile apps. Service: InMobi
33. Podcast Advertising: Advertise on popular podcasts. Service: Midroll
34. Video Advertising: Create video ads for your products. Service: Vimeo
35. Event Sponsorship: Sponsor events to promote your brand. Service: SponsorMyEvent
36. Print Advertising: Use traditional print media to reach your audience. Service: Valpak
37. Outdoor Advertising: Use billboards, transit ads, etc. to reach your audience. Service: Outfront Media
38. Product Giveaways: Give away your product for free to generate buzz. Service: Rafflecopter
39. Content Discovery Platforms: Promote your content on other websites. Service: Revcontent
40. Crowdfunding: Get your audience to fund your product. Service: Kickstarter
41. Community Building: Create a community around your brand. Service: Discord
42. SMS Marketing: Send promotional messages to your customers. Service: Twilio
43. Direct Selling: Sell your products directly to consumers. Service: Shopify
44. Joint Ventures: Partner with other businesses to promote each other. Service: Partnerships.com
45. Influencer Marketplace: Find influencers to promote your products. Service: GRIN
46. Cross-Promotion: Partner with a complementary business to promote each other. Service: CoPromote
47. Affiliate Networks: Use networks to find affiliates for your products. Service: CJ Affiliate
48. LinkedIn Networking: Connect with professionals on LinkedIn. Service: LinkedIn
49. Facebook Groups: Engage in relevant Facebook groups. Service: Facebook
50. Networking Events: Attend events to promote your business. Service: Meetup
51. Remarketing: Show ads to people who have visited your site. Service: AdRoll
52. Local SEO: Improve your local search engine rankings. Service: Yext
53. Push Notifications: Send notifications to users who have enabled them. Service: OneSignal
54. Live Chat: Engage with customers in real time. Service: Intercom
55. User-Generated Content: Encourage customers to share content56. about your products. Service: Yotpo
56. SMS Gateways: Reach customers through text messages. Service: ClickSend
57. Media Buying: Purchase ad space on websites, TV, radio, etc. Service: MediaMath
58. Brand Partnerships: Partner with other brands for mutual benefit. Service: Partnership Marketing Hub
59. Blogger Outreach: Get bloggers to write about your products. Service: NinjaOutreach
60. In-App Advertising: Advertise within mobile apps. Service: AppLovin
61. Display Advertising: Use banner ads on relevant websites. Service: BuySellAds
62. Native Advertising: Ads that match the look and feel of the media format. Service: Taboola
63. Programmatic Advertising: Use software to buy digital advertising. Service: The Trade Desk
64. Contextual Advertising: Show ads based on the user’s context. Service: Google Adsense
65. Sponsorship: Sponsor events, teams or individuals. Service: SponsorPitch
66. Web Push Notifications: Send notifications to subscribers when they’re not on your site. Service: PushEngage
67. User Onboarding: Improve the new user experience to increase conversions. Service: Userpilot
68. Conversion Rate Optimization: Test and optimize your site for conversions. Service: Optimizely
69. A/B Testing: Test different versions of your site to see which performs better. Service: VWO
70. Gamification: Make your marketing strategy more engaging by adding game elements. Service: Badgeville
71. Podcast Sponsorship: Sponsor a popular podcast. Service: AdvertiseCast
72. VR/AR Advertising: Advertise in virtual or augmented reality. Service: Unity
73. Chatbot Marketing: Use chatbots to engage with users. Service: ManyChat
74. Multilingual SEO: Optimize your site for different languages. Service: Weglot
75. Mobile Advertising: Advertise on mobile devices. Service: AdMob by Google
76. QR Codes: Use QR codes to direct users to your site. Service: QR Code Generator
77. Video Marketing: Use videos to promote your product. Service: Wistia
78. Referral Marketing: Encourage users to refer others to your site. Service: ReferralCandy
79. Micro-Influencer Marketing: Partner with influencers with a small but dedicated following. Service: HYPR
80. Personal Branding: Build a strong personal brand. Service: BrandYourself
81. Retargeting Ads: Show ads to users who have visited your site. Service: Retargeter
82. Coupon Marketing: Offer coupons to attract new customers. Service: Groupon
83. Cause Marketing: Partner with a charity to improve brand perception. Service: Pledgeling
84. Content Curation: Share relevant content from others. Service: Curata
85. Geofencing: Advertise to users based on their location. Service: Simpli.fi
86. Digital Out-of-Home Advertising: Advertise on digital billboards, screens, etc. Service: Adomni
87. Community Engagement: Engage with your community to build trust. Service: FeverBee
88. Ephemeral Content: Use disappearing content to create urgency. Service: Snapchat
89. Content Optimization: Optimize your content for search engines. Service: Yoast SEO
90. Storytelling: Tell compelling stories about your brand. Service: Pixar’s Khan Academy Course
91. Customer Testimonials: Use testimonials to build trust. Service: Testimonial Engine
92. Press Releases: Use press releases to share news about your business. Service: PR Newswire
93. Competitions: Run a competition to generate buzz. Service: Gleam
94. Influencer Gifting: Send free products to influencers in exchange for promotion. Service: InfluencerBoxes
95. Data-Driven Marketing: Use data to inform your marketing decisions. Service: Google Analytics
96. Augmented Reality Experiences: Engage users with AR. Service: Snapchat Lens Studio
97. Corporate Social Responsibility: Show that your business cares about social issues. Service: Causecast
98. Co-Branding: Partner with another brand for a joint project. Service: BrandBucket
99. Direct Response Marketing: Encourage immediate action from your audience. Service: Unbounce