The most important strategies to advertise or promote a website that sells digital products.
- Search Engine Optimization (SEO): Improve your website’s ranking on search engines. Service: Moz
- Content Marketing: Share useful content that helps your audience. Service: HubSpot
- Social Media Marketing: Promote your products on social media platforms. Service: Hootsuite
- Pay-Per-Click (PPC) Advertising: Buy visits to your site. Service: Google Ads
- Email Marketing: Send promotional emails to your subscribers. Service: Mailchimp
- Influencer Marketing: Collaborate with influencers in your niche. Service: AspireIQ
- Affiliate Marketing: Let others sell your products for a commission. Service: ShareASale
- Guest Posting: Write posts for other blogs to get backlinks. Service: GuestPost.com
- Webinars: Host online workshops to promote your products. Service: Zoom
- Podcasting: Start a podcast to reach a new audience. Service: Anchor
- YouTube Marketing: Create videos to promote your products. Service: YouTube
- Instagram Ads: Promote your products on Instagram. Service: Instagram for Business
- Facebook Ads: Use Facebook’s ad platform to reach your target audience. Service: Facebook Ads
- LinkedIn Ads: Reach professionals with LinkedIn advertising. Service: LinkedIn Marketing Solutions
- Twitter Ads: Promote your products to Twitter users. Service: Twitter Ads
- Reddit Ads: Reach the Reddit community with ads. Service: Reddit Advertising
- TikTok Ads: Reach younger audiences with TikTok ads. Service: TikTok for Business
- Pinterest Ads: Promote your products to Pinterest users. Service: Pinterest Business
- Snapchat Ads: Reach Snapchat’s users with ads. Service: Snapchat for Business
- Online Forums: Engage in relevant forums to promote your products. Service: Reddit
- Content Syndication: Republish your content on other websites. Service: Taboola
- Sponsored Content: Pay for your content to be featured on other websites. Service: Outbrain
- Direct Mail: Send physical mail to potential customers. Service: SendinBlue
- Public Relations (PR): Get media coverage for your products. Service: Cision
- Radio Advertising: Advertise on local or internet radio. Service: iHeartMedia
- TV Advertising: Create commercials for your products. Service: Comcast Spotlight
- Google Shopping Ads: Display your products in Google’s shopping tab. Service: Google Ads
- Amazon Ads: Advertise on the world’s largest ecommerce platform. Service: Amazon Advertising
- Bing Ads: Reach users of Microsoft’s search engine. Service: Microsoft Advertising
- Quora Ads: Reach the Quora community with ads. Service: Quora for Business
- Influencer Marketing Platforms: Connect with influencers to promote your products. Service: Upfluence
- Mobile App Ads: Advertise on mobile apps. Service: InMobi
- Podcast Advertising: Advertise on popular podcasts. Service: Midroll
- Video Advertising: Create video ads for your products. Service: Vimeo
- Event Sponsorship: Sponsor events to promote your brand. Service: SponsorMyEvent
- Print Advertising: Use traditional print media to reach your audience. Service: Valpak
- Outdoor Advertising: Use billboards, transit ads, etc. to reach your audience. Service: Outfront Media
- Product Giveaways: Give away your product for free to generate buzz. Service: Rafflecopter
- Content Discovery Platforms: Promote your content on other websites. Service: Revcontent
- Crowdfunding: Get your audience to fund your product. Service: Kickstarter
- Community Building: Create a community around your brand. Service: Discord
- SMS Marketing: Send promotional messages to your customers. Service: Twilio
- Direct Selling: Sell your products directly to consumers. Service: Shopify
- Joint Ventures: Partner with other businesses to promote each other. Service: Partnerships.com
- Influencer Marketplace: Find influencers to promote your products. Service: GRIN
- Cross-Promotion: Partner with a complementary business to promote each other. Service: CoPromote
- Affiliate Networks: Use networks to find affiliates for your products. Service: CJ Affiliate
- LinkedIn Networking: Connect with professionals on LinkedIn. Service: LinkedIn
- Facebook Groups: Engage in relevant Facebook groups. Service: Facebook
- Networking Events: Attend events to promote your business. Service: Meetup
- Remarketing: Show ads to people who have visited your site. Service: AdRoll
- Local SEO: Improve your local search engine rankings. Service: Yext
- Push Notifications: Send notifications to users who have enabled them. Service: OneSignal
- Live Chat: Engage with customers in real time. Service: Intercom
- User-Generated Content: Encourage customers to share content56. about your products. Service: Yotpo
- SMS Gateways: Reach customers through text messages. Service: ClickSend
- Media Buying: Purchase ad space on websites, TV, radio, etc. Service: MediaMath
- Brand Partnerships: Partner with other brands for mutual benefit. Service: Partnership Marketing Hub
- Blogger Outreach: Get bloggers to write about your products. Service: NinjaOutreach
- In-App Advertising: Advertise within mobile apps. Service: AppLovin
- Display Advertising: Use banner ads on relevant websites. Service: BuySellAds
- Native Advertising: Ads that match the look and feel of the media format. Service: Taboola
- Programmatic Advertising: Use software to buy digital advertising. Service: The Trade Desk
- Contextual Advertising: Show ads based on the user’s context. Service: Google Adsense
- Sponsorship: Sponsor events, teams or individuals. Service: SponsorPitch
- Web Push Notifications: Send notifications to subscribers when they’re not on your site. Service: PushEngage
- User Onboarding: Improve the new user experience to increase conversions. Service: Userpilot
- Conversion Rate Optimization: Test and optimize your site for conversions. Service: Optimizely
- A/B Testing: Test different versions of your site to see which performs better. Service: VWO
- Gamification: Make your marketing strategy more engaging by adding game elements. Service: Badgeville
- Podcast Sponsorship: Sponsor a popular podcast. Service: AdvertiseCast
- VR/AR Advertising: Advertise in virtual or augmented reality. Service: Unity
- Chatbot Marketing: Use chatbots to engage with users. Service: ManyChat
- Multilingual SEO: Optimize your site for different languages. Service: Weglot
- Mobile Advertising: Advertise on mobile devices. Service: AdMob by Google
- QR Codes: Use QR codes to direct users to your site. Service: QR Code Generator
- Video Marketing: Use videos to promote your product. Service: Wistia
- Referral Marketing: Encourage users to refer others to your site. Service: ReferralCandy
- Micro-Influencer Marketing: Partner with influencers with a small but dedicated following. Service: HYPR
- Personal Branding: Build a strong personal brand. Service: BrandYourself
- Retargeting Ads: Show ads to users who have visited your site. Service: Retargeter
- Coupon Marketing: Offer coupons to attract new customers. Service: Groupon
- Cause Marketing: Partner with a charity to improve brand perception. Service: Pledgeling
- Content Curation: Share relevant content from others. Service: Curata
- Geofencing: Advertise to users based on their location. Service: Simpli.fi
- Digital Out-of-Home Advertising: Advertise on digital billboards, screens, etc. Service: Adomni
- Community Engagement: Engage with your community to build trust. Service: FeverBee
- Ephemeral Content: Use disappearing content to create urgency. Service: Snapchat
- Content Optimization: Optimize your content for search engines. Service: Yoast SEO
- Storytelling: Tell compelling stories about your brand. Service: Pixar’s Khan Academy Course
- Customer Testimonials: Use testimonials to build trust. Service: Testimonial Engine
- Press Releases: Use press releases to share news about your business. Service: PR Newswire
- Competitions: Run a competition to generate buzz. Service: Gleam
- Influencer Gifting: Send free products to influencers in exchange for promotion. Service: InfluencerBoxes
- Data-Driven Marketing: Use data to inform your marketing decisions. Service: Google Analytics
- Augmented Reality Experiences: Engage users with AR. Service: Snapchat Lens Studio
- Corporate Social Responsibility: Show that your business cares about social issues. Service: Causecast
- Co-Branding: Partner with another brand for a joint project. Service: BrandBucket
- Direct Response Marketing: Encourage immediate action from your audience. Service: Unbounce
