Digital Product Creation

How to Write an eBook with Tutorman

Why Do You Want To Write an Ebook?
An ebook is one of the most powerful ways to promote your business, while educating people with the knowledge you already posses as a business owner of a specific product or service.  An ebook is the easiest way to reach any large niche audience of any type.  Ebooks will not only promote your business, but will establish you as an expert in your field.
Ebooks Solve Problems
The largest reason people read books is to answer some type of question, or solve a problem they have on a specific topic, or niche. When I was raising my son, I had the problem where my 2 year old son was not toilet trained. I was going through a lot of diapers, and I figured out that if I could solve the problem quickly, I could save $30 a week! I went to Clickbank and found an ebook on ‘potty training’ for $27. I used the methods in the ebook, and with 1 week my son was toilet trained and the ebook had paid for itself, many times over! What a relief!
Deliver Quality Not Quantity
You as the author are now in a position to establish yourself as an expert about your topic or niche. Your readers diligently read to answer their questions, success means delivering solid content about your topic or niche to your readers. Don’t guess about how much information to write into your book just over deliver the content to your readers. You will develop a reputation for writing books with solid content that is a value at any price. But, where to start as a writer? As a novice writer with an overflowing base of knowledge, short books are a great way to get your feet wet!
Write a Short Book First 
If you have a topic or information you want to sell, than just write a small ebook to start out with.  Write 10 to 20 pages of your book and then add some graphics.  If your book is packed with good content, people will not mind paying 20 bucks for a 20 page quality ebook. Once you have your feet wet with a short book, then plan your next book. You will have gained a wealth of experience from writing your small book first.
Writing a Series of Books
One effective tactic is to write a series of books, and label them as volumes, and promote as Volume One, Volume Two, etc. .  Create a buzz about your next volume in the current volume you are writing. Offer incentives to the readers for example; a discount, or special bonuses for purchasing the next volume of your book.
Organizing Your Ebook
Organizing your ebook is not as difficult as you may think. If you can write a grocery list, then organizing an ebook will be simple.
1. Start out by writing the numbers 1-10 on a notepad. Write the topic you want to cover for each digit, from 1 to 10.
You now have outlined your chapters.
2. Write capital A, B, C, under each topic (Chapter). These will be your chapter sub headings.
3. Below the capital letters (subheading) write lower case letters a b c. By writing a, b, c, you now can write one or two keywords or phrases to be anchors to remember what information you will put in you subheadings.
You are now ready to write your ebook.
When you use this format on a notepad .txt document , and you read the text laid out in an organized manor, your mind will automatically want to fill in the gaps. Your thoughts will compel you to finish the job. By using this technique you will accomplish an amazing amount of work. After all your hard wor, you will want to tell the world about your ebook, true or true?

Ebook Advertising Methods

1. Articles
You can write articles to brand your work in the minds of readers. Write your articles relevant to the topic of your book, but don’t give away the farm. The articles are also making quality content for your website. Remember search engines love quality content.
2. Blogs and RSS
Blogging is another way to create content for your website, and by using RSS, you can easily distribute your content. Most don’t understand what RSS really is, or how it can most effectively be used to drive traffic to their sites. Basically, RSS is a form of code that’s very search engine friendly. With RSS feeds, which you can add to your website or blog, you can create content that updates itself. Because of this self-updating, the search engines will spider your site more often, raising your rankings. But, the primary reason is you are reaching a larger, and more specific audience. Blogs and RSS readers are choosing the content they wish to read. Always remember your target audience is attempting to answer their questions.
3. Search Engine Optimization
Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create back links pointing to your site.
4. Distribute a Free Chapter to Your Readers
One of the best ways to advertise is give away a free chapter of your ebook away. Place links in the book where your readers can purchase your ebook. Giving away chapter one is the best because you are telling the reader what they are going to learn; but not in any detail. The readers grow hungry for more information and want to buy.
5. Make It Viral
If you make your ebook brandable, which means others can place their links, and Affiiate I.D. inside your ebook, your ebook becomes viral. You give others an incentive to share your ebook and spread it across the internet. Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals. These sites will allow you to monetize your site.
Conclusion
Don’t be afraid of writing ebooks. It is a great way to build your expertise and credibility with the internet community. You also will bring a lot of customers to your website. Implement these strategies and you will be successful. Remember, your reputation depends on the quality of the product you produce.

How to Create a Video with Tutorman

Creating Screen Capture Videos

One of the biggest new digital products on the market today is video instruction. Where just a few years ago, ebooks were looked at as the hottest commodity, that has changed. Ebooks still sell. Videos sell hotter and, if marketed well, can be sold for a much higher price.
Video instruction can refer to different things. You could have a video of yourself cooking a steak dinner and showing how to create a great barbecue for your guests. Just get your video camera, some conversion software (Camtasia Studio).
With increasing frequency, however, more videos are appearing that show how to do something using your computer. There are videos that show how to set up a website. There are videos that show how to use a piece of software, and so forth.
These videos are created by using software that captures what happens on your computer screen. The software can optionally capture your voice as well. And once captured, the software can also be used to demonstrate what is on-screen with text and animation that highlights important parts of the video.
To create screen capture videos, you need the right software. While TechSmith’s Camtasia is the leader in the field, there are other products, even free ones like Vimeo Record – Screen & Webcam Recorder that can make professional instructional videos too.
You’ll also want to plan what your video is about. Just because you can “wing it” doesn’t mean you should. Here’s a brief 5-step guide to get you started.
1 – Plan – Figure out what you want to say; what you want to show. Make notes and be sure that it makes sense.
2 – Run through the software yourself to perform the operations you intend to show. Speak as if you were actually instructing someone sitting next to you.
3 – Do several dry runs with your microphone and video on and the screen capture program running. You’re going to want to make sure you select the right window size for your video, that you’ve got the sound levels right, and that the software you’re about to demo is set to the right window size as well.
4 – Play it back so you can see what your customers will see. Chances are your first few runs aren’t going to be perfect. What I find is that practice makes your next recording a little better than the previous because you can start to iron out some of the mistakes. Taking imperfect action is the key to getting the work done and over time your recordings will become great value to watchers.
5 – Once you’ve got the video the way you want to distribute it, you now need to convert it to a format that your customers will be able to use. There are usually several format choices and sizes, but the format I use is .MP4 and the size of the video could be 1280 x 720 and or 854 x 480 is good for uploading to Youtube.
Camtasia gives you a lot of choices!

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