List of 160 brand personality traits to help you describe your brand

Your brand personality is one of three foundational pillars that will help you to establish a brand that is compelling and unique. (Learn more about the pillars of your brand foundation in this post.)

Brand personality helps you to create a distinct voice and vibe that connects with your target audience and brings a personable touch to your business.


This post on creating a relatable brand personality covers the tips to help you figure out the kind of personality that will fit your business and connect with your clients.

And if you’re looking for a handy list of brand personality traits that you can use to find your perfect combination of unique descriptors, then you’re in luck! You’ll find a big list of 160 words to choose from below.

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