Proposal
Comprehensive Digital Marketing Proposal for Balance Mobility
Dear Julie/CEO,
Leo Hokkanen here, as per our call yesterday, here is my proposal.
I am suggesting strategic digital marketing work for Balance Mobility. With my extensive experience as a 7-figure digital marketer, I am confident in my ability to take your business to new heights, just as I’ve done for others in the past.
Executive Summary
In the digital age, a robust online presence is crucial for business growth.
Part 1 – Targeting Nationwide Locations
The best thing I can do for you is share with you a little known secret method, to provide a robust nation-wide organic local search online presence that nobody had ever shown you before.
We are an ecommerce store and as such we can do 98% more to target the rest of the country, true or true?
Part 2 – The Secret to Success
I’ve outlined a comprehensive digital marketing strategy tailored to Balance Mobility, focusing on the top factors that contribute to online success.
1. Website Optimization
Ensure a mobile-friendly, user-centric design.
Optimize loading speed for an enhanced user experience.
2. Local SEO
I wrote the Local SEO Blueprint.
Claim and optimize your Google My Business listings that you haven’t optimized yet.
Maintain consistent NAP information across online platforms.
3. Keyword Research
Identify and target relevant keywords for your industry that our competitors are targeting that you aren’t.
*Finding or creating new product categories (for the products that we already market) that will target different keywords and this would be the answer that could be a game changer.
In other words using different keywords that will sell the products you currently have.
4. Content Marketing
Develop high-quality, relevant content to engage your audience.
Regularly update the website with fresh content.
5. Social Media Presence
Establish and maintain an active presence on relevant platforms.
Engage with the audience through strategic social media activities.
6. Online Reviews and Reputation Management
Encourage and manage online reviews professionally.
Respond promptly to both positive and negative feedback.
7. Local Citations
Ensure accurate business listings across local directories.
8. Email Marketing
Build and maintain an email list for lead nurturing.
Implement targeted email campaigns to drive conversions.
– Segmentation and Personalization:
Improve email marketing by segmenting our audience based on demographics or behaviors.
Tailor content for specific segments to enhance relevance and engagement.
Test and refine automated emails for improved effectiveness.
– Optimize email campaigns for mobile users:
Ensure responsive design, readable text, and touch-friendly calls-to-action for better mobile engagement.
9. Pay-Per-Click (PPC) Advertising
Utilize targeted PPC campaigns for quick visibility.
*Optimize ad copy and targeting for improved results.
10. Conversion Rate Optimization (CRO)
Analyze and optimize the user journey on the website.
Implement A/B testing for key elements.
11. Local Partnerships and Networking
Build relationships with local businesses and influencers.
Participate in local events and sponsorships.
12. Call to Action (CTA)
Clearly define and strategically place CTAs on the website.
Test and optimize CTAs for maximum effectiveness.
13. Analytics and Data Analysis
Utilize tools like Google Analytics to track website performance.
Provide detailed, transparent reports on key performance indicators.
14. Video Marketing
Create engaging video content for the target audience.
Leverage videos on the website and social media channels.
15. Chatbots and Live Chat
Implement chat bots or live chat for instant customer interaction.
Ensure quick responses to customer inquiries.
16. Mobile Marketing
Optimize strategies for mobile users.
Consider mobile advertising and SMS campaigns.
17. Customer Testimonials
Showcase positive customer testimonials on the website.
Use testimonials in marketing materials.
18. Influencer Marketing
Collaborate with local influencers for increased visibility.
Leverage influencer endorsements for credibility.
19. Community Engagement
Actively participate in local community events.
Contribute to local charities and causes.
20. Competitor Analysis
Regularly assess online strategies of key competitors.
See what they are doing that we aren’t and bridge the gap.
Identify opportunities and areas for improvement.
21. Private Blog Network
Using a private blog network, we can target many keywords that bring in our target customers.
Not only that, but they are valuable backlinks to the money site that helps you improve website rankings.
We can generate new leads, sales and partnerships with key players in the space.
Transparency and Reporting
I understand the importance of transparency in our partnership.
My reporting platform/system will provide real-time insights into the progress of our digital marketing efforts.
We’ll have access to web and project management platforms, where all my daily work is listed and the link to what I have created, proving that I had delivered on the work.
Detailed reports, demonstrating the impact of our strategies on our business growth. and lots of marketing metrics and data.
Reports on SEO and Rankings.
Reports sent automatically on a daily or weekly schedule.
Get notified about serious changes in our metrics, so that I can fix any bugs.
** Don’t worry I will NOT MESS WITH the ‘money site’ that is currently working, I will simply add to what you currently have with respect to online presence and I cannot break anything that exists to this point, ensuring total safety of your digital assets and current revenue!
Proof of Success
My track record speaks for itself. Over the past 10 years, I’ve successfully applied my skills to grow businesses, generating over $8.49 million in revenue within 12 months. I’ve worked with renowned companies such as Water filtration system company, Alexander Marine, SOL education, LePack, and 4 Business Group, among others.
Highlights were, working as an SEO specialist for a company that generated millions per month in the financial industry; Social media manager and Google and Meta ads specialist overseeing $500,000+ in sales every month for an ecommerce brand.
I am excited about the opportunity to contribute to the success of Balance Mobility.
Let’s schedule a meeting to discuss how my proven strategies can align with your business goals and take it to the next level.
You can reach me directly at 0466662316 or via email at leohokkanen@gmail.com
Thank you for considering my proposal, and I look forward to the possibility of working together.
Yours sincerely,
Leo Hokkanen
Tutorman, 7 Figure Digital Marketer.
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To your success
Leo Hokkanen