The branding companion ebook

Do you want to elevate your business and improve its visibility by being more intentional with your branding?

If that’s a yes, then that’s great! Getting intentional with your branding and presenting a polished, cohesive image is an amazing way to advance your business to the next level.

BUT maybe you’re feeling stuck because:

Although there’s a lot of information available online, there’s rarely a “Start Here” or “Page 1” to let you know how to begin.
Words like “core values” and “purpose” get thrown around without a clear explanation of what they are and how to define those key branding elements.
Even as you collect all the pieces of branding you think you need, you have no idea how to fit them all together.

Well, that’s why I wrote The Branding Companion.

It’s a comprehensive but easy-to-digest ebook and guide to all things branding. I’ve included only the stuff that’s truly helpful.

A crisp and clear definition of what a brand is? Check.
My step-by-step formula for developing a brand strategy (the same one I use with my 1-on-1 clients)? Check.
A break-down into the value of a logo and how to make the most of your brand identity? Check.
A book that you could read in a single sitting but would still give you a well-rounded look into the world of brand-building? Check.

NO TANGENTS. NO FLUFF.

Just a plan of action in a friendly, conversational tone so that not only will you learn about branding, you’ll also know how to implement it.

Here's some of what's inside.

DEFINITIONS

Explanations of all the important branding terms, such as “brand equity” and the difference between a “brand” and “branding”.

COMMON MISTAKES

How to avoid the branding pitfalls that far too many business owners make when building a brand.

BRAND STRATEGY

Learn the exact approach that I take with my clients, to build a goal-driven brand that gets results.

IDENTITY SYSTEMS

The importance of developing a visual language to communicate your brand to your ideal audience with logos, colours and typography.