Your personal brand adds an incredible amount of value to your business. How? By giving your audience a reason to choose YOU. Your brand is the relationship you build with them. It’s how you set your business apart and make it irreplaceable in the minds of your ideal clients.
Frankly, when people feel connected to you, then it’s your business they’ll choose to work with.
That’s why it’s well worth the effort of establishing your personal brand and treating it with all the same care and consideration that should go into any business branding. I’m talking consistency in your visual presence, your messaging and the way you apply that to your marketing efforts.
Are you currently in the process of defining your brand and getting it out of your head and into words? My branding workbook will help you with all the foundational pieces you need to cover. Get it for free.
Now, let’s get into some of the reasons to build a personal brand, if you’re a freelancer or solo business owner.